At Agace & Graham Ltd, we are committed to protecting your privacy and handling your personal data responsibly. This Privacy Policy explains how we collect, use, and protect your information when you visit our website (www.agacegraham.com) or engage with our property consultancy services. We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are
Agace & Graham Ltd is the data controller for the personal data we process. Our business is located in London, UK. You can contact us at:
- Email: info@ag-pc.co.uk
- Or via our Contact Us page on our website.

If you have concerns, you can also contact the UK Information Commissioner’s Office (ICO) at ico.org.uk.

2. What Data We Collect
We may collect the following personal data:
- Contact Information: Your name, email address, phone number, and postal address when you inquire about our services or subscribe to our newsletter.
- Property Details: Information about your property needs, preferences, or transactions (e.g., buying, selling, renting).
- Website Usage Data: IP addresses, browser type, and browsing activity via cookies or analytics tools.
- Special Category Data: If applicable, data related to financial or health needs (e.g., accessibility requirements), which we process only with your explicit consent or legal necessity.

3. How We Use Your Data
We use your data for:
- Providing property consultancy services, including advice on buying, selling, or renting properties.
- Communicating with you about inquiries, updates, or marketing (with your consent).
- Improving our website and services based on user behavior.
- Fulfilling legal or regulatory obligations.

Our legal bases for processing include:
- Consent: For marketing communications (you can withdraw this at any time).
- Contractual Necessity: To deliver our services as agreed.
- Legitimate Interests: To enhance our website or customer experience, balanced with your rights.

4. Who We Share Your Data With
We may share your data with:
- Third-party service providers (e.g., estate agents, legal advisors, or IT providers) to facilitate property transactions or website operations.
- Regulatory bodies if required by law.
We do not transfer data outside the UK unless safeguarded by UK adequacy decisions or appropriate safeguards (e.g., standard contractual clauses).

5. How Long We Keep Your Data
We retain your data for as long as necessary to fulfill the purposes outlined or as required by law (e.g., tax records for 6 years). We’ll delete or anonymise data when it’s no longer needed.

6. Your Rights
Under UK GDPR, you have the right to:
- Access your data (request a copy).
- Rectify inaccurate data or complete incomplete data.
- Erase your data (right to be forgotten).
- Restrict or object to processing.
- Receive your data in a portable format (data portability).
- Withdraw consent at any time (where processing is based on consent).
To exercise these rights, contact us at info@ag-pc.co.uk. You can also complain to the ICO if needed.

7. Cookies and Tracking
Our website uses cookies to improve user experience and analyze traffic. You can manage cookie preferences via our cookie banner or browser settings. For details, see our Cookie Policy (linked here).

8. Data Security
We implement security measures like encryption and secure servers to protect your data, though no system is entirely secure. We’ll notify you of any data breaches as required by law.

9. Changes to This Policy
We may update this policy to reflect changes in law or our practices. We’ll notify you via email or a notice on our website. Check regularly for updates.

10. Contact Us
For questions or concerns, email info@ag-pc.co.uk or visit our Contact Us page.